TD Vancouver Chinatown Festival 2012: Record Fundraising Effort for Our Charity Fund

Throughout the year, you’ll find our friendly Superior Tofu staff manning booths at key events around town as we spread the “Joy of Superior Soy”.

The TD Vancouver Chinatown Festival held August 11-12th is an annual event we look forward to. We return back to our humble roots where our first small Superior Tofu store began in the heart of Chinatown. More importantly, we have an opportunity to give back to the community who supports us with continued loyalty.


It was a hot, busy, jam-packed weekend drawing an attendance of 60,000 plus locals and tourists. Returning as a Diamond sponsor at the popular multi-cultural event, Superior Tofu gave away over 800 cups of our famous Organic Soy Pudding and 100 bottles of Soy Drinks. We also sampled over 4000 cups of our Organic Rich and Creamy Soy Drink along with our signature Soy Desserts to festival-goers who lined up around our booth.

Each festival, we sell soy products by donation with all proceeds going back to a designated charity. This year, we gave back to the community through our Superior Tofu Community Fund in conjunction with the Vancouver Foundation. We raised a record $1967.28 from the sale of our Fresh Tofu Twin Pack, Mini Tofu Puffs, Stew-Style Fried Tofu and Soy Drinks.

A booth highlight at this year’s festival was a huge congratulatory card for our Superior Tofu Ambassador, two time Olympic medalist, wrestling sensation Carol Huynh. Over 300 plus visitors took the time out to sign the card which will be presented to Carol in September when she returns to Vancouver.

We enjoyed meeting everyone who came by our busy Superior Tofu booth, and we look forward to seeing you next year where we hope to surpass our donation total.