Our Philosophy: Pure. And Simple.

At Superior Tofu, our company philosophy really is that simple – and it’s reflected in everything from our products to our corporate culture and marketing. Pure. And Simple. Because life is complicated enough!

Our Vision

Better Living – Our Passion
Tofu Products – Our Excellence

Our Mission

We deliver excellent tofu products to improve the life of all.

We always put our consumers’ health first and foremost by providing the best natural and pure products.

Our customers are our partners. We are ethical and honest, and work with them to build long-term relationships focused on profitable growth.

We are honest and fair with our suppliers, building long-term relations.

We focus on building a great team so that our employees can feel proud about their work and our company.

We make a positive contribution to society.

Our Building Blocks for Success:

1. Use simple ingredients.
We keep our soyfood production and ingredients as simple as possible. Proudly Canadian, we only use Grade A, non-GMO, homegrown soybeans – and no artificial flavours or preservatives. Why complicate what nature gave us?

2. Build on our legacy.
With three generations of tofu knowledge, our roots go deep! Sui Fong Chan, Tung Lam Chan and their son Percy started Superior Tofu in 1982. Partner Rita Cheng’s grandfather started the first tofu store in Vancouver’s Chinatown in the 1940’s. Together, they continue the family tradition of making and delivering quality soyfoods far superior to anyone else’s. Our commitment to quality is found right in our name.

3. Stick with the basics.
We offer simple yet delicious soy recipes with minimal fuss and easy-to-find ingredients. Our colourful packaging is also coordinated with our recipes, making it even easier to choose the right type of tofu. We’re committed to keeping it simple!